Are you struggling hard to build a genuine and result driven B2B audience? If that’s the goal, you should bring influencer marketing in your B2B Social Commerce Practices. Influencers have been a proven success to many businesses online. Over the years, this influencer marketing is rising above the heights.
Almost every small or large social media store is including influencer collaboration in their marketing efforts. But when it comes to B2B social commerce, understanding their importance is mandatory for seamless interaction.
How Do We Define B2B Social Commerce?
Before you involve influencer marketing, understand B2B Social Commerce. We often find businesses doing B2C activities. But B2B social commerce means a social media store is bringing products and services for another social media store. The first one is usually a superior company. And the second one works at a smaller level.
Businesses that target other small level businesses for selling products and services do not usually involve the general public. Their offerings are very limited. To Small level social stores, working on B2C social commerce, the goods from stores operating on B2B social commerce work as raw material.
From here, either they are the reseller of such products. Or use that material to bring new products to their customers. So, this is how B2B e-commerce and social commerce work.
Is Influencer Marketing Good To Bring in B2B Social Commerce?
B2B Social Commerce doesn’t really need much help to market their products. Instead, they target local resellers and small businesses so that their products should reach the end customers. However, as we can see influencer marketing is everywhere, it can also be a part of B2B Social Commerce.
Consider an example of Calvin Klein, a famously known brand that sells shorts and gym-wear for men and women. They are often taking help of influencers to market their products. When you open Instagram, you can find many Gym enthusiasts and sport persons promoting their products.
The brand not only target direct customers. With this, it also targets other small level social media stores to sell these products on a wholesale level. This way, they use influencer marketing in an effective way to target other social commerce businesses available in their specific niche.
How To Practice Influencer Marketing for Your B2B Social Commerce Business?
Bringing influencers in your marketing campaigns is the easiest thing you can do. Even when you are targeting other small level businesses, influencers can be a huge success.
But you should learn the art of collaborating with the right influencers. This will help you sell your products to the other small level social store businesses.
Search The Gaps in Your Industry
First things first, you should have a list of all other social media businesses you want to target. Defining your market and understanding about your customer always come first. Therefore, do proper research.
Ask through individual store owners if they are interested in your products and services. Moreover, run campaigns so that only those social commerce stores should be in your followers list to whom you can sell your products. Once you have done this hunting, move onto the next practice.
Find Professional Influencers For Marketing
Every influencer is attached to a specific industry. You have to figure out in which industry you are operating. Moreover, you also have to find multiple micro level influencers working in the same industry.
This way, you can find some potential influencers who will be willing to help you in your marketing efforts. Collaborating with the wrong influencer who doesn’t represent your business well will not bring any results to your marketing campaigns.
Collab With The Influencers, Especially Micro Level
Micro level influencers are often a huge success for small or mid-sized social commerce businesses. That’s because they are cheap, easy to target and find and easy to build long term relationships with.
Therefore, choose micro level influencers. These influencers usually have followers between 50K to 100K or 1M. Such influencers are usually working on niche specific content. For example, SocialWick, a famous social media marketplace only chooses influencers to promote their services who are helping other small level profiles to grow with organic reach, followers and better engagement.
Advertise Influencer’s Efforts on Your Social Media Store
It’s a two-way approach. Your influencer makes content to publish on his social media profile. At the same time, you can use the same content and publish it on your store. This way, you will bring user generated content to your marketing efforts.
Therefore, bring high level sustainability in that social commerce business while targeting B2B audience with the help of influencer marketing.
For a B2B business success on Social media, you already know whom you need to target. But still, polish these efforts to a greater deal. Take help of famous celebrities, and social media stars to build trust, genuineness and higher brand awareness. Everything you do for success matters and one of those things is bringing influencers to promote your offerings!