Have you done with selecting customers for your product’s promotion? If that’s the scenario, the next efforts are involved in creating perfect content marketing funnels. Yes, guiding a customer through every stage of his final purchase is crucial. Brands or social media stores that work on creating impactful content for their customers always receive higher success. You also know your customer behavior at different stages.
Having different types of content and influencing the customers with it is one of the core tactics of promotion. Stay with me till the end of this guide and I’ll help you build streamlined content funnels.
How Do We Understand Customer’s Behavior Through Content Funnel?
A content funnel is basically all those activities through which you promote your products and services. It also includes content published on your social media or blog posts to educate your audience. In a funnel, a customer goes through three main stages. This way, he ends up either making a full purchase. Or leave you on the second stage. These stages are explained as follows:
First Stage: Customer Awareness
In this stage, you do everything to make the customers aware of your products and services. This requires strong content publishing. It also requires taking influencers’ help. You build a sound satisfaction for the customer. And in the meantime, your customer is looking for a specific product or service that may drive him toward your social media store.
It’s just like when YouTubers increase their likes by publishing content that drives relevant audiences. A person reviewing electronic gadgets is likely to address people interested in exploring and buying new electronic products every day.
Second Stage: Considerations and Interests of Customer
Now, the customer has entered a new stage. Here, he will learn about the specific advantages of your product. The customer would like to know the pricing.
It also involves a customer reading the reviews of other customers and checking out for any red flags. In this stage, if a customer likes your product and is willing to pay the dedicated price for it, he will go to the next stage.
Third Stage: Making a Purchase
Usually, the customers that don’t like your products or pricing don’t end up to the third stage. But whoever comes here, definitely makes a purchase. They also share a review if they are impressed with your services.
Moreover, a customer is likely to recommend your brand in his surroundings. This way, you build higher brand authority. And you try to put excellent content at every stage to keep that visitor engaged.
In How Many Ways You Can Build a Content Marketing Funnel?
Creating a sound content funnel, and spreading awareness to your customers matter a lot for success. Especially when you are a new social media store, or e-commerce business, you have to look for multiple ways to engage with your audience.
But some of the best ways to spread customer awareness while making him to purchase your product comes as follows:
Publish Social Media Content
The best practice these days for spreading awareness is publishing dynamic content on your social media profile. This works in many ways. For example, enhance engagement, reach, bring more conversions and build a sound audience over various social media platforms. Hence, Social Media Marketing is one of the best practices to build a content marketing funnel.
Start a Blog on Website
It’s likely that your business has a website. Don’t limit that website only to showcasing your products and services. Instead, use it for content marketing.
You can start and run a blog by targeting local customers. This will also spread good knowledge about your brand to the related community. People reading your promotional and educational blogs will be influenced to make a purchase from your e-space.
Spread How To and Instructional Video Content
A user is more engaged in video content instead of reading your lengthy texts. Therefore, do content marketing by creating engaging short and long form video content. These days, YouTube Shorts and Instagram Reels are very famous.
You can educate your customers and build an excellent brand awareness by sharing your brand or product related reels and shorts in various places. This way, you are spreading a high level of awareness for influencing a customer to make a purchase.
Offer Free Gifts or Samples
Sometimes, a user doesn’t grab much about your product unless he tries it. One of the successful ways of building sustainable content marketing is offering free samples to a couple of customers. You can ask them to use your samples and leave a review.
Try to offer or send these free samples to influencers who have a significant audience. This way, their audience will also find out about your brand and be willing to take a visit.
Don’t be afraid of disclosing everything about your product or service to your customer. The more he graduates himself about your offerings, the better experience he enjoys. For this, having strong and helpful content matters at every stage. So, follow this guide and share your experience with us. We’d love to hear what you have to say!