Do you know about Google EAT? Here, a specific letter A represents authority. It means, your blog should have the authority to rank better in google. If you want your social media store to be recognized as a great authority, help people by sharing educational content. Educational content with the help of a solid blog helps you achieve many distinctions in the long run. Your customers educate themselves about your offerings to them.
Moreover, they can find helpful information on those ever-green content topics. Hence, let’s start building a vigilant authority for your social media store and learn how to educate our customers!
Is Educational Content Better Than Promotional Content?
Let’s define both at first. Educational content doesn’t really promote your products or services. Instead, it educates your audience about various topics you are writing on. These topics are entirely related to your brand. It is believed that an educated customer is more likely to become your loyal customer than a non-educated one.
On the other hand, promotional content involves promoting your brand’s products and services. There is a ratio determined at the start of building a content strategy. According to that ratio, often brands follow publishing 70% educational content and 30% promotional. However, this ratio isn’t the same for everyone.
As far as making educational content better than promotional content is concerned, yeah, educational content is superior to promotional content. It helps you boost brand awareness. Moreover, it influences your customers so that they might be interested in what you are offering.
How Can I Publish Educational Content For My Social Media Store?
It all depends on your intent of educating your customers. There are various means of publishing educational content for your social media store. For example, you can educate your customers through the following channels.
Build a Blog and Educate Your Customer
Whether you are operating in one country, or worldwide, your business website must have a blog. You can use this blog to publish educational content to educate your audience. Blogs include useful information, multiple images, infographics and other visual content to help the reader understand a specific topic.
Publish Content on social media
Social media platforms like Instagram, Facebook, or TikTok are also helpful in educating your customers. You can take the help of imagery and video content to publish educational content on your social profiles.
This way, people will have a source of learning and checking out your products at the same place. Use your Apple Streams to grow its followers and bring educational content on this platform. This will be crucial in building strong relationships with Apple Users and streamers.
Take Influencer’s Refuge
Influencers are the best people for either promoting your educational content. Or claiming paid promotions. Therefore, this is another place where you can publish brand related educational content.
Use Webinars and Paper Advertisement
It might have gotten old, but still useful for educating your community. Therefore, use these two additional means to write and publish splendid content for your customers.
How To Write Educational Content For The Best Social Media Store Authority Building?
When you know all the channels for publishing educational content, let me help you understand how you can write or create it. Writing educational content is very simple. But from where to start? Here is how this works!
Do Proper Keyword Research
How will you finish writing if you don’t have the required topics? That’s a good question to ask. So, start with doing proper keyword research. You need to find some good keywords or topics related to your store niche.
Here, decide between topics you can use as evergreen content ideas. And other topics which work only for a certain period. Evergreen content builds higher brand authority because it’s ever related. Choose these topics wisely to produce the best content that educates your customers with the best details!
Write By Doing in Depth Research
Educational content is all about educating people. Therefore, spend quality time in searching and understanding your topic. When you have enough resources to rely on, start writing. This write can include helpful statistics data. You can create and inject tables inside your educational content.
Moreover, to build higher authority, inject links to the higher authority websites for those difficult terms. It will help your audience find more related information.
Use Author Bio or Present Yourself as an Author
Your business website is the sole proof of your credibility and helping customers trust in your content. Therefore, create a unique author bio on the website.
Let the audience know that the educational content is written by an expert like you. This way, Google will build a brand authority for your social media store. Moreover, people will trust in your words.
Use Citation and Referencing
Educational content should be supported by many known resources outside the content. You can do proper referencing and citation to build better authority for that content. Moreover, it will send a good message to Google that whatever information you are publishing is crafted from widely accepted sources.
Start Publishing Today!
It’s never too late to start a good thing. If you have just launched your social media store, it’s the best time to grow by having an educational blog on your business website. Moreover, use social media to educate your customers. Also, bring this educational content in the form of videos and short reels. All of this will help you have a strongly recognizing social media profile over the internet!