Did you ever see other social media stories teaching and selling their products at the same time? How about you create something for your own social media store? Yes, that’s entirely possible. It paves a new way where you can collaborate with a huge community seeking to learn from professionals and experienced store owners. There are different webinars and workshops you can introduce in your social media store.
By offering such courses for free and with a little fee will help you build a better image between your customers and other targeted people. Therefore, stay with me and let me help you understand this topic even better.
Why Do Social Media Store Owners Have Webinars and Workshops?
Having webinars and workshops truly represent your efforts for this community. When you are driving success for your efforts, you like to share it with others. It’s just like sharing a case study of a successful project.
Often, social media stores have multiple webinars and workshops to educate the community and spread more information between the audience about their products and services.
These webinars and workshops are significant for teaching a broader audience and selling more products at the store front. Moreover, such webinars represent your brand as a great authority because you have done it.
How To Conduct Successful Webinars and Workshops?
It’s true that webinars and workshops are great for teaching others about your offerings. And at the same time, influencing them to become your loyal customers. But how do those famous social media stores conduct these webinars and workshops?
That’s the question which needs an answer. And the tactics following the same answer would help you conduct successful webinars and workshops for your own social media store. Here is how it works!
Define Your Target Audience and Determine Location
Having only the people you want at a workshop or a webinar matters. Therefore, target your specific audience. It could be Young People or Families. Or it could be old people or high school children.
Moreover, this target audience could also be a specific number of people with specific interests related to your cause. For example, if you have a social media store that offers visa consultancy and educational guides for helping people study abroad, you will target the Young graduates or college students.
After determining the audience, find out a specific location where you want to do this webinar session. It could be Online Too. But organizing it at a sweet spot in the heart of your city will incur a best impression of your social media store.
Next comes sending invitations to the people who are interested to become a part of these webinars and workshops. You have already defined the audience. So, you can visit different places where your audience exists. For example, proceeding with our above example, you can visit colleges and universities to spread the news about that webinar. Also, let them know that there will be certain workshops for students to perform.
It’s similar to buying more Twitch followers on your channel when you do promotional emailing or avail paid Twitch followers services.
Organize food At Your Webinars and Make Free Entry
People are more interested in your offerings when they can get them for free. If you want more engagement with your targeted community, organize food at your webinars. You can bring some refreshments. Or organize a complete buffet depending on your budget. Some companies make it an integral part of their marketing campaigns to spend some reasonable money on these webinars and workshops.
That’s why there is always free food for the attendants. Moreover, ensure that your entry is for free so that you can always have more audience. But sometimes, it’s better to give only those numbers of passes against which you are expecting a reasonable audience.
Offer Multiple Activities To The Webinar Attendants
This is related to offering multiple workshops at the webinar. You can ask the visitors to perform certain activities. This will engage them with your offerings. Offering free samples, and gifts of your products can help these people better understand your offerings.
Moreover, teach them about all those splendid benefits of your products and services. The more you are aware of such visitors, the more they become interested in purchasing your products.
Offer Discounts and Coupons To the Attendants
Make an announcement to the visitors that whoever will come with a specific coupon code to their service location. Or buy a specific product by using a promo code, and will get a personal discount.
This service should only be limited to your visitors. This way, you can do higher promotion of your availability to the arriving people at your webinar. Where teaching comes, selling comes hand to hand.
Keep Organizing, Stay Prosper
Most famous social media stores consider it a vital part of their marketing. They organize several webinars and workshops to do higher promotion. It’s better than using paid advertisements. That’s because you attract and communicate with real audiences. Your audience gets the education. And you get more sales on your social media store.